Asahi Super Dry Presents: The Art of Taste
From 7th to 20th July 2023, embark on a journey that unlocks the secrets of Asahi Super Dry as the Visual Arts Centre is transformed into a multi-sensory wonderland. Discover two experience zones that encourage visitors to learn more about the world of Asahi Super Dry, capturing the essence of the beer’s ‘quick peak, clean finish’ flavour in an interactive way.
The festivities continue on Dhoby Ghaut Green too! Join us for an Asahi Super Dry spin on the concept of Modern Japan — from masterclasses and live performances to fusion Japanese-Singaporean cuisine.
As Asahi changes its recipe for the first time, the new Asahi Super Dry takes the beer’s signature crispness to another level while enhancing its aroma through a technique called “late hopping”. The Art of Taste presented by Asahi Super Dry at Visual Arts Centre is the first-of-its-kind experiential pop-up event for the brand to mark the revamp of its new recipe and packaging.
Super Dry Brewery – Art Installation at Visual Arts Centre Exhibition Gallery
Visitors can walk through a sensorial field of barley filled with baskets of hops, where they get to engage with the ingredients that are used to make the beer using their sense of touch. The art installation also features a captivating and sensorial musical light show that simulates what happens within the fermentation tank.
Taste Zone at Dhoby Ghaut Green lawn
Taking over the 3600 square metres Dhoby Ghaut lawn, the Taste Zone is an all-encompassing showcase and experience of Japanese food pairing with the new Asahi Super Dry as it can be enjoyed in different environments. The Taste Zone demonstrates the adaptability of the beer and its ability to enhance any setting, such as local coffee shops, restaurants and bars, and supermarkets as recreated by the GOVT team. Visitors can enjoy food pairing inspired from various cities of Japan that takes on a local spin, and vibe to live performances from some of top local bands including Monty Crew, Supersonic, Shirlyn + The Unexpected and HOODW!NKED.
Tasting Masterclass
Visitors also have an opportunity to attend a Tasting Masterclass led by the Masters of Super Dry in a modern izakaya setting. Participants will gain a comprehensive understanding of the “quick peak, clean finish” taste of Asahi Super Dry and gain a deeper understanding of the distinction between dry and non-dry beers, witness the explosion of the perfect Super Dry serve, and savour the quick peak and clean finish through food pairing with three distinct flavours: Spicy, Sweet & Sour.
During the masterclass, participants will also get to enjoy tasters of two different types of sake, two different types of beer, and three different snack pairings in order to gain a better appreciation of the Super Dry flavour profile.
This event is a collaborative effort between the GOVT agency and Asahi Beer Singapore, with support by Visual Arts Centre.
Relevant Media & Publicity:
Mothership – New Asahi Super Dry
Klook Masterclass Booking Site
Campaign Brief Asia – Asahi Beer Singapore Teams up with GOVT
FREE Public admission
Date: 7 to 20 July 2023
Time: 4.30pm to 10pm
Venue: Visual Arts Centre Dhoby Ghaut Exhibition Gallery & Dhoby Ghaut Green
Visit the link here to enquire more about our venue hire at
Venue Hire
Visual Arts Centre is an exhibition gallery and art studio at Dhoby Ghaut Green supported by the National Parks Board and the National Arts Council.
Since its initiation on 31 January 2016, the Visual Arts Centre Exhibition Gallery has hosted over two hundred international and local art and design exhibitions, boasting a diverse range of art styles and programmes.
Email:
info@visualartscentre.sg
Phone:
+65 6255 0711
+65 6733 2155
In the Batik Introduction Handkerchief Painting workshop, participants will learn the traditional art of batik, a wax-resist dyeing technique originating from Indonesia. The workshop begins with a brief history and overview of batik, highlighting its cultural significance and various techniques. Participants will then observe a demonstration of applying wax with tjanting tools and dyeing the fabric. Following the demonstration, each participant will design and create their own batik handkerchief, applying wax to create patterns and then dyeing their fabric. The workshop concludes with a group discussion, allowing participants to share their creations and reflect on their learning experience.