It is important to let people know about the event before it happens! With venue costs and location being the major hurdle and headache of small events, many tend to forget that getting the word out is also crucial, especially for first-time pop-ups. Without publicity, it will be difficult to gain public foot traffic from the masses which will definitely bring down the sales! 

At minimum, there should be plenty of day-of street advertisements such as sandwich boards, banners, balloons, and other obvious signs that something is happening. These promotions should be as big with simple and clear wording. It is recommended not to include any date information on such banners so you can reuse them over multiple events.

Visual Arts Centre Exhibition Gallery provides a free-of-charge online marketing publicity to their masterlist patrons and art enthusiasts who have been supporting them since the beginning of their launch. It’s also a good idea to have a web URL or QR code that leads to an online event page if interest is peaked! 

Facebook event pages are free and provide an easy way to let potential customers RSVP and have a way to remind themselves to come. Many local papers and neighbourhood blogs also offer free or low-cost event listings on their websites. With small events, hyper-local targeting works best — hit up community groups.